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 ear after year, one hears the same question asked: What does it taste like? ear after year, one hears the same question asked: What does it taste like?
Red berries? Bananas? There can thus be no doubt that Beaujolais nouveau wines continue to enjoy mounting interest around the world. In Japan, Korea and the USA, the phenomenon is actually quite recent but of growing
and the USA, the phenomenon is actually quite recent but of growing
importance and deserving of mention. Beaujolais nouveau festivities in France
itself date back only forty years to the mid-1960s. However, from what began as
15 000 hectolitres produced on some 22 000 hectares of land north of Lyon in the
mid-1950s, production has mushroomed to an imposing 500 000 hectolitres, half
of which is destined for export.
In the wake of this planetary infatuation, some 300 tonnes of Beaujolais
nouveau transited through Vatry in November en route to the Japanese capital.
This compares to the 2004 total of 115 tonnes—the equivalent of just over
90 000 bottles—shipped by way of Vatry to Japan. For the 2005 vintage, two
Antonov 124s transported an initial 230 tonnes, which is to say some 187 440
bottles; a further 63 tonnes or 51 350 bottles subsequently departed on a third
aircraft. Packed in cases of 12 bottles and placed on pallets weighing about 870 kg, Beaujolais nouveau must be stored in a cool location (15°C maximum) prior
to dispatch by air to destinations worldwide. To ensure timely shipment of this
precious commodity to Japan—one of the world’s key destinations for Beaujolais
nouveau, freight forwarders use a number of airports across France, including
Vatry which has earned a reputation for quick turnaround time and meticulous
handling. Indeed, the staff at Vatry do their utmost to ensure that wine
aficionados in Japan are able to indulge in a glass or two of Beaujolais nouveau
by midnight on the third Thursday of November, just like their counterparts in
bistros in Paris and elsewhere in France. |
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